24 tips for using social media in your business
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here's Business Matters comprehensive social media cheat sheet for the time-strapped entrepreneur.
tips :1. Offer a peek behind the scenes. Offering a sneak preview of new products, services, or features online can help build demand and provide critical feedback to help smooth the launch. For instance posts photos of new products on Flickr and invites comments from customers.
tips :2. Harness your expertise. It is unlikely that your company's white paper won't go viral. But sharing knowledge you've gathered through your trade can go a long way toward boosting your brand.
tips :3. Demonstrate what your company does. Because multimedia is so integral to social media, getting connected allows you to express your company's value proposition beyond words. Create a series of videos showing your product in action.
